2008 Fall Assembly

LAUC-B 2008 Fall Assembly - Minutes 

Tuesday, November 18, 2008 
8:30 - 10:00 AM 
Morrison Library 

I. Welcome (Beth Dupuis, Associate University Librarian for Educational 
Initiatives and Director, Doe/Moffitt Libraries) 

Assemblies encourage professional interaction and promote LAUC activities. 

Budget forecast is dim. The Library should take this opportunity to be creative, perform 
collaborative efforts and re-shape activities. New Directions is a step towards this, 
recognizing what tools are available, what other libraries are doing. The LAUC-B 2009 
conference encourages us to think of users, think outside of our own units. Dramatic 
changes in next decade; we need to identify approaches and set goals. Economic crisis 
broadly necessitates ingenuitive decision-making, which will help us all. Please share 
your ideas of what can be done differently; encourage communication with supervisors, 
AULs, councils, and colleagues. 

II. Introduction of New LAUC-B Members 
Char Booth, Doe/Moffitt Instructional Services 
Marjorie Bryer, Bancroft 
Laura Calverley, Engineering 
Amy Croft, Bancroft 
Sara Ferguson, Bancroft 
Ellen Gilmore, Law 
Anastasia Karel, Bancroft 

Kendra Levine, Transportation Studies 
Edna Lewis, Law 
Dana Miller, Bancroft 
Hilary Schiraldi, Business & Economics 
John Shepard, Music 
Sandy Tao, Biosciences 
Elia Van Lith, Bancroft 
David Uhlich, Bancroft 

III. LAUC Statewide Fall Assembly at UCSF (December 3, 2008) 
View the agenda and committee reports at http://lauc2008fallassembly.wordpress.com/

The program will focus on issues surrounding concepts of collaborative shared print and 
distributed collection and archiving models. The presenters are Constance Malpas 
(Program Officer, OCLC Research) and Roger Schonfeld (Manager of Research, Ithaka); 
moderated by Emily Stambaugh (Manager, Shared Print, CDL), Jake Nadal (Preservation 
Officer, UCLA), and Brian E.C. Schottlaender (Convener, University Librarians Group). 

IV. LAUC-B Committee Reports 

(View written reports online at /minutes/ ) 

CAPA (M. Cochran): M. Cochran is outgoing Chair. James Eason, Chris Tarr, Manuel 
Erviti (incoming Chair), Gary Peete, Lynn Jones, Nick Robinson, (2007-08). New 
members 08-09: +Brian Quigley, Jane Rosario, Virginia Shih. (See online report for 
2007-08 summary.) 


Chair of Research (D. Rowan): I-Wei Wang, Marjorie Bryer, Susan Garbarino (LAUC 
Statewide Representative), Shayee Khanaka, Imadeldin Abuelgasim. This Friday is 
deadline for Townsend fellowship. (Nothing specific for librarians on the website; use the 
forms that are available for the Assistant Professor fellowship.) Contacts for questions: 3-
6229 Teresa; Rachel 3-0882. Re-working the schedule so that the turnaround time isnt as 
brief next year. 


LAUC research grants  deadline Jan 9, 2009. 


Mentorship TF (D. Jan): Lucia Diamond, Susana Hinojosa, Heather Pena, and Saima 
Fazli. Task Force report submitted to ExComm last week. Once confirmed, the report 
will be posted to the LAUC-B website and will be submitted to the Berkeley Initiative for 
Leadership and Diversity (BILD) project. 



V. Chair's Report (Corliss Lee) 
Introduction of the LAUC-B Executive Committee: A. Barone, M. Phillips, P. Atwood, J. 
Nelson, D. Eifler, L. Ngo, S. Petrites, M. Cochran (outgoing ex officio), and M. Erviti 
(incoming, ex officio). 

Standard business of LAUC-B  CAPA, professional development events, mentoring, 
Townsend Fellow, LAUC Research Grant, travel funds, LAUC Statewide committees, 
Academic Library Senate Committee, meeting with the UL, four assemblies a year (2 by 
LAUC-B and 2 for the Affiliated libraries), a conference every two years, meeting with 
other LAUC Chairs, the Distinguished Librarians Award every two years  are all active 
and going to plan.. Recent activities include: diversity, recruitment, and retention; 
mentoring, New Directions, etc. The LAUC-B website will soon be moved to a new 
platform. In addition, a LAUC-B blog is now live (see 
http://blogs.lib.berkeley.edu/laucb.php ) and ExComm intends to populate a wiki with 
procedural information for chairs and officers. 


The next LAUC-B conference will take place on October 23, 2009 at the Clark Kerr 
campus. The title is: Student Library Users: Delivery what they need  the way they 
want it. Visit the website for regular updates and suggested readings: 

VI. Questions and Announcements 
VII. Guest Speaker: Professor Jenna Burrell, School of Information (UCB) 

A Cross-Cultural Perspective on the Concept of Information: Insights from 
Rural Uganda 
With the rapid spread of the Internet and mobile phones into developing 
regions there is great interest in the possibility for a global Information 
Revolution that will provide answers, options, and opportunities to the 
rural poor in areas of the Global South. This talk will focus on some of 
the practical challenges of making this possibility a reality. Beyond the 
well acknowledged issues of technology access and language literacy, my 
recent fieldwork in Uganda raised questions about whether a coherent concept 
of "information" exists cross-culturally. Rural Ugandans generally expected 
assistance to come from a human source as 'advice' and 'encouragement' 
rather than delivered in the impersonal format of 'information.' The main 
challenge to providing information services to rural Ugandans in turn rested 
upon whether the information delivered was not just relevant, but also 
whether it was trustworthy and actionable. Whether information is 
actionable related to what capital and what social connections were required 
to make use of it, something the rural poor often have very little of. 
Following from such insights I will describe a system I hope to install in 
the near future - a toll-free phone hotline for rural Ugandans connected to 
an information mediator who can provide personalized assistance. This 
project will allow us to begin to capture information needs from the flow of 
everyday life in these rural areas. 



(Also see a LAUC-B blog posting, which includes a link to Professor Burrells 
PowerPoint presentation, at http://blogs.lib.berkeley.edu/laucb.php/2008/12/05/lauc-b-
fall-assembly-professor-jenna-bur .) 


Exclusively working in Sub-Saharan Africa since her PhD. No word for information in 
Uganda. Information was interpreted by interview subjects as news and news was 
interpreted as various needs (schools, health, market prices for fish, etc. Mobile phone 
usage is huge; will this become an information seeking device? Negotiating sharing and 
usage of the mobile phone; how it makes an impact on daily life. 50 informal interviews 
during two 4 month trips in 4 rural villages. Mobile phones in Uganda: 125k 
subscriptions added per month in 2006-07. Phone services and equipment is a business 
venture for small-scale entrepreneurs. Value to rural Ugandans: a) maintaining 
connections within existing social network; b) coordinating trade/business activities; c) 
saving money on transport (can relate simple messages to others via mobile phone vs. 
getting in a taxi to a destination to speak in person). Demand was severely 


Unrealized potential: could the phone become an information delivery device? Literacy 
issues are a large challenge (numerous local dialects). 

Information to fulfill needs is expected to come in the form of advice, likely from a 
person. They cannot easily articulate information needs, and it is not perceived as an 
explicit priority. Information could be useful, but must be actionable. For example, what 
amount of money is required to act on some information? 


Proposal to extend the utility of the phone: Advice Hotline with live person on the other 
end. Utilizes educated intermediaries to gain access to information resources. Comparing 
information sources; see questionbox.org, a project of the Open Mind NGO. (Project 
already performed in India) 



Cell phone towers: telecommunications is deregulated; a lot of competition from foreign 

Percentage of population can read/write? Very low, depends upon village. Education 
ranges from 1st grade level through high school. 

Her initial interest: Always interested in Africa. Working at Intel  took some of these 
information ideas and decided to apply toward PhD studies. 

Cell phones as a method of increasing status: More pragmatic; status was not identified as 
a driving force. 

Text messaging: Not utilized much. Soccer scores are popular deliverables. 

Models of phones: Nokia brick phones, slightly outdated. Cheapest Nokia phone is the 
most popular: durable and affordable. 

Key information in these villages: radios, no newspaper services, bicycles were main 
method of transport and, thus, sharing information. Motorbikes are common; not many 

Usage by age: Mostly under 40 (mostly adults, 20-40; not many teenagers); almost 
exclusively men. 

Libraries in Uganda: University libraries, but not sure if there are public libraries. Internet 
cafes are funded by NGOs and have some form of impromptu library (not professionally 

High percentage of income is being spent on mobile phones and services. Can purchase 
as little as 2 minutes of airtime (for approx. $0.50). 

Use of information (and mobile phones) for anti-governmental activities: Power 
dynamics  fish traders: supply and demand questions, as well as market value 

Has use of language/speech changed due to short conversations? Not really, but they 
speak fast. Sometimes just checking in, not necessarily a lot of content. Very formal 
greetings in person, but they dont do this on the phone. Lots of health questions via